Throughout the season, Swift has been a constant presence at Kelce’s games, starting with her NFL debut in September. The couple’s relationship has quickly evolved into a cultural phenomenon,
Swift’s integration into the NFL scene has been immensely beneficial for the league, attracting a broader audience and increasing viewership, especially among younger demographics.
A Seton Hall University poll indicated that Swift’s involvement was a significant draw for about 21% of American viewers, with her influence particularly strong among those aged 18 to 34.
Taylor wasn't the only celebrity in the crowd though. Rapper Ice Spice, singer Lana Del Rey, and actress Blake Lively also visited the game and cheered beside the famous singer.