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presentation hookPresentations are given at various occasions, both at work and at school, and at informal or semi-formal events. Nowadays, almost every speech is accompanied by some sort of a presentation. The most common presentation-building tool is MS PowerPoint, which allows the creation of separate slides, joined by one common theme; inserts images and movie clips into your presentation; and even incorporates sound effects into your speech.

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If you have never used MS PowerPoint, Open Office IMPRESS, Latex, or any other program, you might want to first get acquainted with the tool itself, and then follow our guide to make a perfect presentation using this tool.

Steps in Creating a Presentation

  1. Learn about your target audience. When it comes to making speeches and presentations, addressing your audience in a proper tone and manner is crucial. Think of what this audience’s peculiar characteristics and preferences could be and try to consider them when making your presentation.
  2. Brainstorm for ideas. You might have a lot to say on the subject, but when it comes to speeches and presentations (do not confuse them with lectures and speaking sessions), it’s all about being concise and precise.
  3. Highlight the most important ideas of your speech and put them into slides. Your presentation is not about splitting your speech into parts and placing them on slides. It’s about selecting those “meat-and-potatoes” thoughts and putting emphasis on them by having them in your presentation.
  4. Make an outline of your presentation and organize all slides in accordance with it. Make sure you are logical, consistent, and coherent in presenting your ideas.
  5. Think of a few ways to use some images, video clips, or any other ways to illustrate your words. But make sure to keep it relevant to the topic, not just distract your audience with some random, funny, or pretty pictures.
  6. Proofread your presentation and run it a few times to make sure everything works right; that the text is not displaced; the effects are engaged at the right moments; the images are appearing correctly, etc.
  7. Practice giving your speech while running the presentation. All the elements have to be synchronized with your words, neither outrunning nor falling behind your presentation.

Topic Selection

Unlike business presentations, where topics are often pre-determined by a current company or an entrepreneur’s needs, the first important aspect of topic selection is getting acquainted with your audience. Since presentations are aimed at showing or explaining an issue to other people, while choosing the topic, you should orient the presentation more on the needs of your audience rather than personal taste.

This rule, however, doesn’t work in the case of being given an academic assignment to create a presentation. Then you can pick any topic you want, though there is also one key point to consider: it is better to choose a topic you are majoring in, or one you are passionate about. Otherwise, your presentation may be boring, or unconvincing, or superficial.

Key Points to Consider

  • When you are planning a presentation or a speech, start by knowing the purpose you want to achieve with your presentation. Without a clear goal in mind, you risk throwing around ideas and not reaching your target audience with your presentation.
  • At the stage of outlining your presentation and putting slides in order, keep in mind that the ideas that get the most attention from the audience are at the beginning and ending of your presentation. Organize your slides starting with the basic idea that outlines your whole speech, then progress into details and give examples, finishing with a clear and logical conclusion.
  •  If you intend to have text on the slide, remember these rules: use only one idea per slide, presenting it in a font size not smaller than 32 Arial or 36 Times New Roman, and don’t completely fill the slide with text.
  • Whenever presenting any idea on a slide, always ask yourself why exactly you are putting it up there. Is it to make a point, emphasize what you are saying while the presentation is running, or to distract the audience from your words? If the answer is the latter, remove the slide or skip the information you were going to put on it.
  • Learn to play with the audience’s emotions and balance your presentation with a little humor, or fun factor, in the middle and at the end of your presentation. The one-slide break in the middle will help your audience to refresh their senses and will reengage those whom you lost along the way with the factual data. A relevant joke, or a funny illustration of your words at the end, will leave a positive tone and an easy-going atmosphere after your presentation.
  • It is a smart idea to practice giving your presentation in front of a friend or colleague.

Dos and Don’ts


  • Do outline your whole presentation at the beginning, making it clear to the audience what exactly you are planning to cover or focus on, as well as approximately how long your presentation will be.
  • Do use the classic dark-text-on-light-background. Contrasting colors, especially dark text on a light background, are more easily seen by viewers than some dark or shady background with bright-colored text on it. Those who do endeavor to look at such slides and read the text might strain their eyes because of all the effects.
  • Do thank your audience for their attention at the end of your presentation. You can make a separate slide with “Thank you” written on it.
  • Do be creative in your presentation. However, don’t just limit this creativity to choosing the best-looking layout or colorful art-work to accompany the text. Remember, artistry is great, but it does not substitute content.
  • Do prepare handouts if you have extensive graphic information or tables showing dynamics, changes, or summaries you think the audience needs to see. Handouts are something people will take home after your presentation is over, so make sure that they consist of relevant, important, and interesting information, properly presented and logically organized.
  • Do use different color or stylistic effects to highlight the main idea. However, don’t overuse them—all capitals, too much bold or italics—they are hard to read and difficult to remember.

  • Don’t use a bright or colorful picture as the background for your slide, especially if you are planning to put text on it. It just won’t be readable.
  • Don’t overuse effects. They might be fun to play with, but in the end, too much attention to transitions, forms and shapes, rather than content, will simply distract your audience.
  • Don’t use monotonous text-slides throughout your presentation. Even if you are making a formal presentation and intend to impress your audience with facts and figures, try to insert some graphs, charts, diagrams, and the like.
  • Don’t play with too many colors or font styles in your presentation, and especially don’t do that on one slide. Keep it simple (both content-wise and visually) to achieve a better effect.
  • Don’t give information in extensive tables (to occupy the whole slide)—the information won’t be perceived and accessible that way. Give only a few numbers or figures to highlight the most important indicators—the rest you can leave for the handouts.
  • Don’t fill the slide with paragraphs of text. Use numbering and bullets to present the main ideas, or titles for the paragraphs, which you can cover in full orally in your speech.

Common Mistakes

  • Repeating the same information word-for-word on slides you are going to say in your speech. Slides are for supporting your words with illustrations, numbers and facts, or for emphasizing the most important part of each section of your speech, not for displaying your words for everyone to read.
  • Another popular mistake is making your presentation so interesting that it completely distracts your audience from what you are saying.
  • With all the effects that popular presentation-building tools offer, it is tempting to trap yourself into some strict frames and then getting stressed during the speech about not exactly fitting into these frames. It is not advisable to link transitions and slide-change to certain time limits. Even if you have rehearsed your speech many times, something might go wrong.
  • Trying to cram too much information into the limited time allocated for your presentation. You have to make your presentation at least a minute or two shorter than the actual time-limit you are granted. You need to be able to speak at a natural pace, feel comfortable about time, and reserve some time at the end in case your audience might have any questions.

Now that you have acquainted yourself with the basic presentation making tips and rules, you can check out our presentation samples to link theory with practice.

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Samples for How to Create a Presentation


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