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apple watch displayApple has continually been the company able to astonish and amaze. Its previous CEO and guru Steve Jobs was a genius of marketing; when he was alive, Apple kept surprising its customers year after year. However, recently Apple started to remind of an old lady who tries to act young; some of its products seem to be useless trinkets rather than practical and revolutionary. This unflattering remark refers to Apple Watch—one of Apple’s most recent gadgets; although Apple fans are already drooling over it, there is, in fact, no reason why someone should pay a large sum for this product.

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There is nothing special about the Apple Watch. Among the most important features developers (and marketers) emphasize is the ability to show notifications when your phone’s screen is locked; incoming text analysis—the watch screens emails and other incoming information and suggests reply options; quick voice messaging and customizable emojis; a heap of fitness functions, such as the measurement of heart rate, a workout organizer, and so on; Siri is traditionally on board, as well as Maps (Mashable).

But is all this so outstanding? The notification function simply moves the vibration from your pocket to your wrist when the phone is off. Stick your iPhone to your hand with a duct tape, and you will get a similar experience. The text analysis system, subjectively, is one of the most controversial and least needed functions. Where is the guarantee that it will always work correctly? Even though it suggests possible reply options, you will still have to read through them to check whether the reply is accurate; it does not save much time. And if you decide to not double-check, and simply send the message right away, just imagine yourself replying to your boss’ message with something like, “Sorry, sweetheart, I have a headache, let’s do it next time.” This function makes the communicator—the user—almost useless, leaving them as a passive spectator. Quick voice messaging is not revolutionary either—tons of apps can do that, starting from Viber and ending up with exotic (in the West) LINE. The same goes for fitness functions. As for customizable emojis, it is definitely not an icing on a cake that costs $600.

Besides, this gadget does not fit the Apple environment well. The only sync it can establish is with an iPhone. If you, however, have an Apple phone older than an iPhone 5s, be prepared for your Apple Watch to be inert and a detached piece of plastic and metal. Why is it bad? Many people still use iPhones of the 5th or even 4th generation, because they work fine, and the new ones cost a lot. So, if they ever want to purchase an Apple Watch, they have to pay additional $500 (approximately) for an iPhone 5s. Users of Android phones cannot use the gadget either (

The Apple Watch is a product of high quality marketing. As usual, Apple has offered something that millions of customers immediately felt amazed and intrigued with; however, behind this wall of awe, they cannot see that the Apple Watch is not outstanding in any aspect. It is expensive, it does not work well in the Apple environment, it possesses a bunch of functions that any smartphone—even a mediocre one—can perform at the same, or even better level. So, is it worth purchasing it? The answer is most likely no.


Clery, Adam. “Apple Watch: 10 Reasons You Shouldn’t Buy One.” N.p., n.d. Web. 21 Aug. 2015.

“The 15 Most Important Apple Watch Features.” Mashable. N.p., n.d. Web. 21 Aug. 2015.

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