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By Johannes Helmold

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Perhaps you have already discovered that it is not just a story or literary techniques that makes your writing engaging for readers. Your writing may be perfect in terms of literary expressions, you may have prepared a number of intriguing storyline twists—but alas, your writing still doesn’t stand out from numerous similar “perfect” exemplars. Is this picture familiar to you? Congratulations, you are about to level up.

I believe that all kinds of techniques and plot intricacies are secondary. What influences a reader the most of all is a writer’s personal style. It is the style that makes us love or hate each particular writer, and that makes an author recognized. Simply compare the two following sentences:

“I never really liked alcohol, but the memories I tried to forget were so hard to make disappear that I just had to drink from time to time.”

Well, you can see a rather neat sentence, but if you were reading a book, you would pay it no special attention. And now check out the following quote, of which the previous one is just a bleached paraphrase:

“I have no pleasure in the stimulants in which I sometimes so madly indulge. It has not been in the pursuit of pleasure that I have periled life and reputation and reason. It has been the desperate attempt to escape from tortuous memories, from a sense of insupportable loneliness and a dread of some strange, impending doom.”

If you are quite a reader, you must have recognized the style. It’s Edgar Allan Poe; his style is difficult to mistake for something else. Here (on this page) you can see how the same novel—Little Red Riding Hood—would look like if it was written by different authors. I hope it convinces you of the importance of developing your own style of writing. It is definitely something to work on.

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