Speech is a genre in which it is not just the material you prepare
that is important, but also people--the audience--whom it is addressed
to. Therefore, before starting to write, you should get to know your
audience better.
- Figure out the approximate age of your audience. This is crucial
because the style and tone of your speech will depend significantly on
this value. Older people will most likely prefer a more serious manner
of presentation, whereas young people value some jokes and a free,
informal way of communication.
- Find out what interests your audience. Usually, a speech is
designed for a specific audience, so that the author already knows the
field of interests and expertise of people he or she will be addressing
their speech to. However, in case you need to “just say something,†you
should get to know who your audience is and what possibly interests
them.
- How will your topic be useful to your audience? Knowing the answer to this question will be of a great benefit for your speech.